Message Appeal

The 2 ads I liked, I found in Cosmo. The first ad was Tampax pearl which was humorous and the second was Dare by LG (Fear). I liked both of these ads because I felt they caught my attention. The Tampax ad had a goldfish in a fish bowl with the water very low; a simple sentence at the top of the ad that says, "A leak can ruin everything." I thought it was a simple yet truthful ad and it really caught my attention. The second ad had the new LG Dare cellphone with a snake wrapped around the phone (as if it was guarding the phone). The only sentence that was on the advertisement was, "Dare you to touch one." It left me as a consumer wanting to take the challenge, which could impact the sales of this new item.

The 2 ads I disliked that I found were Jenny Craig and Sally Hansen. They both were very boring. It did NOT catch my attention. The Sally Hansen ad had a woman kissing a baby with the slogan "Have you seen Sally?" It was an ad on the new complete care extra moisturizing Nail treatment, and the ad said nothing about the product. It seemed to not make much sense therefore it left me confused. I also found the Jenny Craig ad boring. Instead of focusing on an eye catching campaign it had tons of writing which made me want to turn the page. If the ads were more catchy and appealing I feel they would succeed more in the future.