Flat Earth

Flat Earth is trying to target women and those who want to eat healthy. I definitely agree with the positioning of this brand. I feel they are trying accommodate those who want and choose to eat healthy rather than the junk food junkie's. Flat Earth is more focused on getting their brand out there and getting their admirers to keep coming back to the product, instead of worrying about the guys who choose to eat junk. This product is for the people who love chips with the option of eating a chip that is healthier. Their saying "when pigs fly" ,show that the impossible is possible and people want to try it. The commercial is very simple with a strong point. It catches attention and people want to experience the "impossible" for themselves. When people do choose to try the product and if they come to enjoy it, the positive word of mouth is what will bring in other markets (those who eat unhealthy chips). If I was to change something about the commercial I would come up with something that is kid friendly and something more understanding (the commercial is confusing). This could definitely be a great snack for kids rather than potato chips. Flat Earth has done a great job introducing their brand, and I believe their positioning is perfect.