Ethics-Cigarettes

The cigarette dates back to the 18th century. Today it is responsible for more than 440,000 deaths every year. Cigarette companies market their ads to adults, young adults and teens. Not only do their ads catch the attention of smokers and non-smokers but the cigarettes and the packing do as well.
Cigarette companies make their ads very appealing to the consumers. When trying to advertise their product they use attractive models so it gives off the vibe "smoke, and you can be and look like me". It makes young people who look up to the models want to fall into the habit of smoking. Another way cigarette companies get people to buy their products is making a cigarette that is aimed to a certain target market. Camel came out with a cigarette that is aimed towards female smokers. It is called No.9, which is supposed to resemble a romance song called "Love Potion No.9". The packaging of the cigarette is also very feminine. The colors used are hot pink, teal, fuchsia and are lined with flowers. It catches the attention of women and makes them want to buy their product.
I feel cigarette companies are very clever with their advertisements. They make their ads tempt smokers and non-smokers, which draw in more and more smokers every year. Making cigarettes appeal to a certain target audience, such as camel No.9, is a brilliant idea and has increased the sells of female smokers. As long as cigarette companies continue to make interesting and unique ads, their sales will continue to increase.


Sources:
http://www.wrongdiagnosis.com/s/smoking/deaths.htm
http://www.nytimes.com/2007/02/15/business/media/15adco.html